体育营销管理.A.

Casey Borish ' 15和制造微笑的业务

在十大网络彩票平台大全学习体育营销专业时, Borish目前是集团销售总监 以及特伦顿雷霆队的社区活动, a former member of Major League Baseball’s Double-A Eastern League and now a collegiate MLB Draft League squad. In her role, Borish is part of a small but mighty Thunder team (15 full-time staff members) tasked with creating the fan experience and thus, the smiles.  Think dollar dogs, great giveaways, 赛后烟花和主题之夜, lots of theme nights, 旨在将社区与特许经营联系起来, oh yah, 举办一个40场比赛的棒球赛季.

小联盟棒球最酷的地方, 特别是雷霆队, 棒球通常是次要的吗,” Borish said.  “The entertainment, the culture, 以及我们提供的价值, beyond baseball, 家庭是我们工作的核心. 我们老板的口头禅是“我们制造微笑”.这就是我们在市场上要做的，也是我们做得很好的事情.”

鲍里斯说，这个职位在很多方面也很适合她.

Growing up within walking distance from the HFU Northeast Philadelphia campus, 他上过拿撒勒学院的小学和高中, Borish first considered a career in education and enrolled at Saint Joseph’s University. 她在霍克山的日子过得很愉快, she soon discovered that her passions were better suited to sports and returned to her Northeast roots to pivot to a small sports marketing program (she was one of six students in the program at the time) and to play collegiate tennis at Holy Family.  这一举动对她非常合适.

“Knowing Holy Family so well, I knew it was the right move for me at the time. 结果非常棒，”她说. “ It was a really small program, but I found my groove and my passion by switching into that major. 当我转到圣家医院的时候, 我的高中教练认识现在的教练, and I ended up playing.  我都忘了我有多爱它了. It was a huge part of me. 当我打球的时候，我们有来自世界各地的女孩. 我有一个来自厄瓜多尔的队友.  他们从美国各地招募球员参加比赛. We had a really good team. I knew that sports were something that I knew really well and was something I could put my passion into.”

像体育商业这样的课程, 体育法律和事件管理, Borish found an opening on the Phillies’ game-day staff through a classmate and was hired on as a 50/50 raffle ticket seller under the community relations umbrella. 

“I knew by the time I graduated that I wanted to focus on sports community relations,” she said. “I wanted to marry that idea of sports and also helping the community and being out there.  我开始寻找社区关系特定的地点.”

知道那些社区关系的职位是梦寐以求的, highly sought-after roles, 鲍里斯应征了雷霆队前台工作的广告, hoping to get an at-bat, if you will.  Her resume, 不过，我更适合担任公开助理社区关系职位, and Borish slid in.  从那以后她就一直在那里.

Borish served as the All-Star Game coordinator for the MLB Eastern League All-Star game in 2018, 并使用了两年的计划过程来协调为期两天的活动.  她还帮助主办了2023年臭名昭著的“萨凡纳香蕉”.

“在我看来，全明星赛太疯狂了，”鲍里斯说. “I planned the whole thing  and missed most of it because I was at the hotel making sure everyone got to the ballpark.  我觉得我没有连续72小时睡觉. 这是我做过或参与过的最酷的事情.  当萨凡纳香蕉进来的时候, 我在一个有啤酒和热狗的6人推车的大厅里做协调员,000 people. It was crazy!”

But fun. 比如她推广的狗狗友好游戏. And fulfilling, like the hugely successful Addiction Awareness Nights where she works with DEA and a local New Jersey nonprofit, City of Angels, 更好地帮助社区成员面对挑战.

“我在圣家中学到了这种社区意识, 我把我的职业道路归功于我在那里遇到的人,” she said. "从圣家到我现在的位置, I am so grateful for what I learned there and for the connections that I made. 我记得圣家医院的人都很亲密.  能有一个与运动相关的产品真是太棒了.  我不仅与网球队成员关系密切, 但我也和其他学生运动员关系很好. 我在那些圈子里奔跑，所以我有社区的一面.  But it wasn’t just the community of student-athletes, but the campus in general.  The classes were small, and you got to know the people in your classes and to learn from them. 在我的第一所学校的选择，我觉得自己像一条小鱼在一个大池塘. I was kind of lost. I didn’t know anybody.  扩展业务对我来说很困难. I am super lucky to have gotten in touch with tennis because it gave me an in.  能和人建立联系是件好事.  That helped me so much.  And I don’t think you get that everywhere because I don’t think every school is as close-knit as Holy Family.”

Borish now oversees the Thunder’s sales team and runs the organization’s summer internship program. And, of course, 她一直在和学校做计划, church groups, little league teams and community partners to put fans in the seats and smiles on faces, 吸引了大量的人群，经常涌向售罄,440-seat stadium.

“体育工作可能很难，”鲍里斯说. “你必须对任何事情持开放态度，愿意尝试一切. In the world of minor league baseball, especially, we wear a million different hats. 我有一个特定的头衔，但每个人都做所有的事情.  We’re pulling tarp.  We’re rolling hot dogs.  You just have to be willing to get in there and get your hands dirty and show that you want to be there and that you are passionate about what you do.  I think that shines through when you have that passion and feel strongly about what you are doing.”

Ah yes, that shining smile.  一切都归于微笑.